Look Who's Marketing Now!

First off, this is not a rant. I love what I do, and what I do is website development. The creativity and detail of my job make me happy, and I'm happy to help my clients.

But I've got to talk to more clients about their commitment to the internet.

Some think that once they've got a website their troubles are over. The website does all the work, the great Google god shines his blessing, and customers flock to them by the thousands.

But here's the reality: Your website just doesn't do everything automatically. You have to be paying attention and do some things that help your web presence grow.

As a developer, it's my responsibility to go through the Search Engine Optimization process with you by researching keywords, optimizing the meta tags, submitting to search engines, consulting with you on the best online directories for your business, and other technical stuff.

You, on the other hand, should be using social media like Twitter, Facebook, and any others that you have time for, to make your business shine. Sign up with business-related directories so that you can log on when you like, making changes when needed to be sure that everything is accurate.

Write a blog.

Your developer may be great at designing and SEO, but you're the one who sees your business day in and day out. Blogging about interesting customers, strange requests, a new sales tactic you tried, or even a troublesome problem you've come across can be a really good marketing tact.

Here's an example: A good friend and client who owns a bed and breakfast bragged a bit about the quality of the breakfast he served. When I checked his reviews on TripAdvisor, sure enough people were praising his food as some of the very best they'd ever had at a B&B. Now that's bragging rights! How much more could he have gained by blogging about it and linking right back to his site so folks could make reservations and taste for themselves?

It doesn't have to be bragging, it just has to be interesting enough for people to want to click the link. Another visitor and potential customer added.

And my web developing skills had nothing to do with it.

He could have done the same on Twitter or Facebook, having his followers and friends see what great hospitality he offers with just a few sentences.

My point is, a website by itself just isn't enough. It's an extremely important tool that offers information, pictures, and a sales pitch, but you are the one who makes your business shine.

If your business is important enough to have a website, then it's certainly important enough to spend a few minutes a day or a few times a week making it shine.

And if you'd like some help learning how to do that, call me and I'll offer my fabulous consulting services for a nominal fee.

What, you thought I'd do that for free? Silly earthling.

By the way, if you want to know who makes the fabulous breakfast, email travel@natchezms.com and I'll tell you.

Now for the cheap plug.

Go immediately to www.natchezms.com, see what a great getaway a visit to Natchez, MS would be, and tell the folks you make reservations with who sent you.